Pages: 280
ISBN: 9780813197845
Pub Date: 08 Aug 2023
Imprint: University Press of Kentucky
Illustrations: 33 b&w illustrations
Pages: 280
ISBN: 9780813199276
Pub Date: 08 Aug 2023
Imprint: University Press of Kentucky
Illustrations: 33 b&w illustrations
Description:
Post-World War II America has often been mythologized by successive generations as an exceptional period of prosperity and comfort. At a time when the Cold War was understood to be a battle of ideas as much as military prowess, the entertainment business relied heavily on subtle psychological marketing to promote the idea of the American Dream. The media of the 1950s and 1960s promoted an idealized version of American life sustained by the nuclear family and bolstered by a booming consumer economy.